Perhaps an unwillingness to get into fruitless disagreements with faceless strangers is why 'normal people' find Twitter so baffling, but the San Francisco-based tech giant hopes to make obscenity-laced, character gun law debates easy for even the most sane of individuals. In the company's earnings announcement , Twitter confessed, "We are going to fix the broken windows and confusing parts that we know inhibit usage and drive people away. According to Twitter, they are seeing a resurgence of us in formerly-lapsed accounts.
Twitter users are younger, more likely to identify as Democrats, more highly educated and have higher incomes than U. Twitter users also differ from the broader population on some key social issues. For instance, Twitter users are somewhat more likely to say that immigrants strengthen rather than weaken the country and to see evidence of racial and gender-based inequalities in society.
But on other subjects, the views of Twitter users are not dramatically different from those expressed by all U. In addition to teasing out these differences between Twitter users and the population as a whole, this analysis also highlights the sizable diversity among Twitter users themselves.
The median user tweets just twice each month, but a small cohort of extremely active Twitter users posts with much greater regularity.
As a result, much of the content posted by Americans on Twitter reflects a small number of authors. Compared with other U. That said, there are only modest differences in many attitudes between those who tweet frequently and those who do not.
The sample included panelists identified by Ipsos as likely Twitter users. Respondents were screened for eligibility, and those who confirmed that they used Twitter were asked to share their Twitter handle in order to participate in the study. Next, researchers reviewed each account and removed any that were nonexistent or belonged to institutions, products or international entities. Twitter users can choose not to post tweets publicly, but the Twitter API makes summary statistics about all accounts — public or private — available.
More information about the surveys used in this report appears in the Methodology section. Most notably, Twitter users are much younger than the average U. Posting disappointing earnings on 10 February, Twitter announced it was overhauling itself to make it more attractive for normal people to use. It comes as Twitter has seen user growth stall — a critical metric by which Wall Street judges the service. Some million people counted as monthly active Twitter users in the three months ending 31 December, exactly the same as the three months before.
Even if some startups were a hit with the plugged-in and early adopters, many of the services appear to have hit a ceiling. This, of course, is true with any product. That could be a mighty task, based on interviews the Guardian conducted with dozens of attempted and frustrated Twitter users.
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