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This compensation may impact how and where listings appear. Investopedia does not include all offers available in the marketplace. Related Articles. Bandwidth has broadened, smartphones have become a thing, and video has emerged as big business, as it provides a lucrative channel for publishers to serve ads to viewers, with platforms taking their cut. This is why Facebook is investing heavily in the medium and increasingly treats YouTube as a second-class citizen.
YouTube is big. It has more than one billion monthly active users MAUs , who apparently watch 46, years worth of content annually. Speaking purely in terms of scale and mindshare, however, YouTube remains a valuable product for Google and Alphabet and remains the biggest online video destination on the internet. Indeed, YouTube was originally envisioned as a video version of HotOrNot, confirmed by this early version of the site as captured by the Internet Archive. After opening to the public as a beta product in May , YouTube soon snowballed in popularity — a Nike video starring soccer player Ronaldinho became the first to pass one million views in September the original is no longer online.
Together, we are natural partners to offer a compelling media entertainment service to users, content owners, and advertisers. In the ten years since, a number of milestone moments — beyond the insane number of viral videos that have sucked people in — have helped shape the YouTube we know today.
Here are a few. YouTube and CNN teamed up in for a series of televised presidential debates , with candidates answering questions submitted by the public through YouTube. This was a landmark partnership, representing a major milestone for YouTube as a mainstream medium and the web as a bridge between the electorate and politicians.
After experimenting with various formats for some time, in late , Google finally revealed how its new ads would look: They would constitute semi-transparent overlays that appeared across the lower fifth of a video. No … which works heavily against my argument, but hear me out. But the heightened competition only makes YouTube a more important strategic asset for Google.
In a world without YouTube or with an independent but less powerful YouTube , Facebook might have been able to waltz into the video sector and take over, usurping Google as the leader in digital advertising.
YouTube acts as a bulwark against younger tech companies that know Google could be toppled as internet use shifts from desktop to mobile and, soon, to living room devices. Wall Street continues to see big upside in the video platform. But the simple fact that the company is investing in YouTube shows it cares about the future, which investors like. Couple that with a still-thriving search business and you have one of the best-performing stocks of the last decade.
YouTube rid us of the scourge of buffering. It created a financial ecosystem that encouraged creatives to launch independent businesses, or at least get their 15 minutes. It let us stream almost any song we wanted for free. But Instagram is a smaller platform than YouTube with a narrower focus.
If Google never bought YouTube, the entire online video ecosystem would be fundamentally different in unpredictable ways. Larry also weighs in on the infrastructure bill, unnecessary racism in political commentary, and how Darwin influences our points of view. Verno and KOC also touch on the Pacers-Jazz game that resulted in four ejections and discuss a side effect of the higher level of physicality in the game.
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