So how is it that the company is able to sell the water for that much? Hollywood writer-producer Kevin G.
Boyd came up with the idea of luxury water. The idea behind Bling H20 starts with the branding—as with everything else these days. Boyd noticed that everyone carried their bottles of water around as if it were part of their persona.
There goes a gap that Boyd wanted to fill, and the brand for Bling H20 was born. Bling H20 comes in a variety of bottle options, and pricing will depend on the size and type of bottle.
The biggest breakdown of the price is the bottle itself. Every single bottle from this brand is made from a beautiful bottle made of frosted glass. The frosted glass is limited edition, of course, and the bottles are also covered with hand-applied Swarovski crystals.
But how exactly do you elevate water to make it more expensive? First off, the water itself comes from a natural spring in Dandridge, Tennessee. Bling H2O is pop-culture in a bottle. But it's not for everyone, just those that Bling. I'm convinced that students will be studying and dissecting every sentence of this statement in decades to come.
One might have assumed that the economic shakedown would have spelled a watery grave for Bling H20 and all that it represents. So, given that new awards are all the rage on this site at the moment, I think this is time to launch yet another: the Wrong On So Many Levels Award, or, if you prefer, the Wrongies. What other items for sale are out there that should be named and shamed as being totally incongruous to our times? Oleg Deripaska's representatives have told us that Michael Jackson is not performing.
Even Bling H2O's Web site admits that the product is as much about image as it is taste. The company originally handed out the water only to actors and athletes -- celebrities such as Jamie Foxx and Ben Stiller have been spotted showing off shiny bottles, and Paris Hilton allegedly feeds the water to her dog. Now, the water is available to the public and showing up in fancy New York restaurants.
The makers of Bling H2O also market the bottle as reusable and refillable -- you can flaunt it around town and show how trendy and environmentally friendly you are.
Next, we'll look at the costs behind bottled water. The reactions proved to be inconsistent and unpredictable -- most people proclaimed Manhattan tap water as the best-tasting, while Bling H2O was believed to be simple tap water.
Watch this amusing video of the taste test from NPR. If you got rid of the fancy Bling H2O bottle and lowered the price, would it still be worth it? What about the "regular" plastic bottles of water you find in the store? Bottled water has become so popular that 41 billion gallons are consumed every year around the world. Many people consider it safe and convenient. Over the past few years, however, many bottled water companies labeling their product as "purified" or "natural spring water" have confessed to filling their products with simple tap water.
In July , for instance, Pepsi admitted to filling bottles of Aquafina with public water, even though the packaging suggests the water comes from natural springs [source: Environmental Working Group ]. Recent studies have concluded that bottled water is no safer than tap water, and the costs of producing the drink and its effect on the environment have caused some alarm [source: National Geographic News ].
To understand how expensive regular bottled water is, let's compare it with gasoline. With the price of oil rising, we typically think of gasoline as very expensive. On the other hand, some of us will barely blink an eye at picking up a few bottles of water from the same gas station.
Here are the numbers:. Water, life's most necessary substance, costs about three times more than gasoline when it comes in a plastic bottle. Share this: Share Print Facebook Email. Like this: Like Loading Leave a Reply Cancel reply Enter your comment here Fill in your details below or click an icon to log in:.
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